About Giannini

Nearly 110 years of Tradition

Giannini – 109 Years of Tradition and State of the Art Technology

In November of 1900, Brazil was in the midst of a period of great expectations and transformations. It was during this particularly promising moment in Brazil’s history that the renowned Italian luthier Tranquillo Giannini decided to pursue his dream: to set up a workshop to build acoustic instruments in Brazil, a country that he greatly loved.

His dream proved a success, and in a short time the small workshop, bearing his family name, grew into a factory. In the 1930’s, the company began to manufacture strings to meet the growing demand.

To this day, Giannini continues to practice the lessons of the company’s founder. These fundamental standards are preserved in the fact that Giannini’s current methods of production bring together the time-honored techniques of Tranquillo’s craftsmanship with the most efficient and modern methods of industrial technology.

This is the philosophy that continues to guide Giannini in the 21st century. Their products pass through a strict process of quality control, and leave the factory fully imbued with the reliability, craftsmanship, and ultimate care that have been the hallmark of the Giannini name since 1900. And, of course, all their products rely on that which Giannini holds in the highest regard: its name.

With over 109 years of tradition and state of the art production technology Giannini instruments and strings are “Crafted with a Brazilian Soul”; internationally famous for their unique Brazilian sound, rich in harmonics, mellow and very well balanced. Giannini products include a wide variety of strings, guitars, mandolins, ethnic instruments and the exclusive Craviola®.

Giannini-The Secret Behind the Sound

The history of Giannini has always been intertwined with that of Brazilian music. Since the beginning Giannini had its doors open to all musicians and worked hard to satisfy their needs. The continuous search for the ultimate tone quality and balance, superior playability and attractive design has always been the core of Giannini’s mission. Beyond that, there is a genuine desire to adapt the instruments to current music trends.

In the early 60’s Giannini was working together with several musicians to develop guitars that would sound great with the new music movement that became known as Bossa Nova. Famous musicians from that time such as Luis Bonfá, Roberto Menescal, João Gilberto, Baden Powell, Paulinho Nogueira and many others were friends and frequent visitors to the Giannini factory, where they made important contributions to the new sound of Giannini’s nylon guitars. Until then, construction of nylon guitars was based on the Spanish models which were made mainly for solos and for the Flamenco and Classical styles. Their sound was too brilliant, with great projection but with too much emphasis on the individual notes. The Bossa Nova style required an instrument with a mellow tone, very rich in harmonics and extremely well balanced, so that the typical Bossa Nova open chord would be heard as a united blended sound with its full color, without revealing each individual note. Fortunately, the combined talent of the Brazilian musicians with some highly skilled Giannini luthiers was the perfect formula to develop the ideal Bossa Nova guitar.

Later, with the Bossa Nova style mixing and blending with the American jazz and even the classical style, the Giannini nylon guitars again had to adapt and evolve. The great challenge was to keep the balance, tone and playability of the Bossa Nova guitar, but also offer enough sound projection for solos, classical and jazz styles. With an open mind and great vision, Giorgio Giannini decided to bring in some of the best luthiers available to improve and redesign the Giannini nylon guitar line. Among these luthiers were internationally famous names such as Sérgio Abreu and Shigemitsu Sugiyama who not only helped to develop some extraordinary instruments but also left their legacy with Giannini.

Today, the Giannini line of nylon guitars has all the qualities of the past and offers a variety of models to satisfy virtually every taste. Additionally, the Giannini tradition of working together with great musicians, of having an open ear for new sounds and to continually change and evolve is the basis for their success. “Crafted with a Brazilian Soul”—that’s Giannini’s secret.

Award Winning Strings from Giannini

Giannini Strings have received the prestigious Música & Mercado/Synovate Research Award for the last three years as the “Best line of Strings in Latin America” competing with all major international brands. Giannini Strings also recently received the ISO 9001:200 Certification attesting to its superior quality.

Making top quality strings since the late 1930’s Giannini Strings are well known throughout Europe, Asia, Central and South America. Now it’s time to introduce them to America. Giannini’s R&D Engineers work together with Musicians to create and fine tune its strings. For example, the Nylon Titanium color strings have a special nylon that is more brilliant, designed for acoustic-electric guitars with under the saddle pickups, and were created together with guitar virtuoso Guinga. Giannini offers a full line of strings: Classical Nylon, Acoustic Steel, Electric Guitar, Acoustic Bass, Violin, Brazilian Viola, Mandolin and Brazilian Cavaquinho.

Etros Music LLC * 10362 NW 55th St * Sunrise * FL * 33351

Phone: 954.746.2777 Fax: 954.746.2777 Email: georges@etrosmusic.com